Car Buying and the Average Consumer
Automobile purchases have increased in the millions since 2009, particularly in car and truck sales. This month alone has seen a significant rise in percentages in sales, with an increase of 24.6% from June. Among the top selling cars, American-produced automobiles top the list in their percentage of sales increase, beating foreign competition by a sizable margin. Consumers are buying US products again. The average automobile consumer takes into consideration a number of factors when making a purchase: fuel economy, safety ratings, accessory features, reputation, and styling. Price, however, remains as the number one deciding factor in purchasing a car. The average car buyer also makes their purchase within a few days of their decision to buy a car. When the consumer is hasty, and looks mostly to the bright orange price tag to make their ultimate decision, priorities can slip through the cracks. Suddenly, the consumer is buying a car for a cheap pricel, and in doing so sacrifices other desired features. Portland drivers are looking to their next automobile purchase, and should consider various factors into purchasing a new car or truck, instead of falling into the trend of purchasing a car quickly for its tawdry price, only to drive home dissatisfied. Ford cars in Portland have increased in sales, especially with top national sellers such as the Ford Focus and Escape, offering styling and competitive fuel economy on the market. Ford trucks in Portland also offer powerful, more fuel efficient alternatives, particularly in F series and the F-150, one of the most popular lightweight vehicles sold in the area. Portland buyers should be on the lookout for what matters to them in their next purchase, and Ford cars in Portland offer competitive features the consumer actually wants for a competitive price.
