Let’s get viral!
One of the most creative — and effective — means of driving traffic to your web site is what is known as viral marketing. Relax — this has nothing to do with computer viruses. Rather, this is a way to promote your online business without really seeming to do so. For example, a well-known travel agency has sponsored the development of a number of online games which are fun to play — these pop up as advertisements, and they are extremely addictive. One person will tell another about these games, and before you know it many people will be playing them — and while they are doing so, they will continue to be exposed to the companies low-key advertising. That’s viral marketing in a nutshell.
