My friend the copywriter
I had this friend who never told me what he did for a living. He guarded it like he was working for the secret service. I never really knew why but he was always pretty good at diverting the conversation away from it. One day I needed a copywriter and went online to find one. Low and behold guess who replied to my anonymous request for a copywriter? You guessed it. My friend was a copywriter and wrote some phenomenal copy all over the web for various clients. I hired him and never divulged who I was but one day a year later I brought the article up along with all the money it made me and the look on his face was priceless.