The team concept of CRM
Our marketing people were constantly pointing the finger at customer service and sales and saying that they did the work to bring the customers in and then the other two groups did what they could to loose them. If nothing else, we wanted CRM Sydney to help us provide the means to mold a cohesive team among the three groups. There was little to no doubt in our minds that the time spent bickering could be more valuably spent if all the efforts were coordinated and working in the same direction. Now we were going to have the data and the tools to mold that team.
